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Can Controversial TV Commercials End Childhood Obesity?

A new ad campaign in Georgia urges residents to “stop sugarcoating” childhood obesity. The ads aim to raise awareness of the problem by saying things like, “WARNING: It’s hard to be a little girl if you’re not,” and by claiming that 75% of parents with overweight children don’t realize there’s a problem.

Are these striking commercials enough to make a difference in the childhood obesity epidemic? Raising awareness is one step, but being aware of the problem won’t stop it. True lifestyle changes are the only way to conquer childhood obesity once and for all.

Changing one’s lifestyle, or the lifestyle of one’s children can be an overwhelming task. Incorporating more exercise, healthier foods and less time being sedentary in front of the TV or video games requires true commitment and dedication, and often parents don’t know where to start.

Weight loss camps for kids, such as Camp Pocono Trails, are a great way to kick-off healthy lifestyle changes. Kids and teens are taken out of their current environment and routine for a summer to a place where they can play, learn about and experience the lifestyle changes it takes to be healthier.

Additionally, kids and teens have a chance to connect with others who are working toward the same goals as they are, leading to an environment of acceptance and lifelong friendships.

Is there a better way to spend a summer? It’s not too early to start planning. Check out our dates & rates page today to find the summer adventure of a lifetime.